360 Angles as a Survey Platform
Software and process automation are replacing many traditional processes in many fields such as accounting, HR management, post mails, and much more. Surveys are not spared, as modern communication makes it easier to reach people from anywhere. Automation makes it easier to validate inputs and process them, and data visualization tools summarize the results in a great look in real-time.
360 Angles is one of the first digital platforms in the middle east for creating and managing your surveys in a fast way and at low cost, in addition to guaranteed privacy and security.
8 Tips for Writing the Perfect Survey
1- Keep the Questions Simple, Unambiguous, and Direct to the Point
It is essential to provide straightforward questions that one can easily understand because any ambiguity could lead to an answer that may not be the right one, affecting the desired results in the end.
For example, “How was your meal?”
This question is ambiguous and not clear. The customer could have had more than one meal; which meal will be the base to answer? or the researcher could be looking for more specific answers. That is why the question should be more specific and ask about particular things.
2- Avoid Biased Questions
Questions that force an impact or opinion on the participant are not the right thing to do, mainly when the surveys are meant to measure something and collect information, not to spread it.
Questions like “How good was your experience at the store?” can be replaced with “How was your overall experience at the store”.
3- Avoid Biased Answer Sets
The available answers should cover all possible cases or scales, not to make it seem like you are trying to force a typical response that you want. For example, let’s consider a question for getting customer satisfaction in a store, and it says, “How was the overall experience at the store?”
If the provided answers are “Fair, Satisfying, Very Satisfying” it means that good is the least satisfaction, it will give the impression that ”Satisfying” is not a very good experience as it comes in the middle, plus, the customer won’t be able to express how he felt about the experience, it’s like forcing him to say it was a good one.
Changing that to “Awful, Not Satisfying, Somehow Satisfying, Satisfying, Very Satisfying” will cover all possible cases that could express the real experience that the customer had.
4- Keep the Questions Specific and Unique
Keep each question for a specific thing only to avoid ambiguity. For example, asking one question about two different things would lead to ambiguity and misunderstanding. It could also affect the chosen answer, as each item will have its impact and view on the participant.
Example: “How was the experience at the store and the customer service”?
Also, repeating the questions in a different form would make some ambiguity for the participant, and it will not give any better results.
5- User Measurable and Scaling Questions
Avoid explanatory questions as much as possible because it is hard to analyze. Usually, it will not give the desired result, and it will also make it harder to fill the survey as not everyone will be interested in explaining things. If you need such a question, keep it at the end of the questions and make it as least possible.
Using measurable questions using well-known scaling ratings such as linear numeric and Likert scales would help cover the above points and get better results.
6- Use the “Prefer Not to Answer” Option
Using this option will allow the participant to answer the questions that he/she may see vital to him/her and skip the questions that may not seem necessary.
This will give the participant more flexibility and comfort during the survey.
7- Use Mutual Exclusive Answers
Mutual inclusive answers will make it ambiguous to the participant to choose an answer, for example:
Which scale does your salary belong to?
500$ – 800$
800 $ – 1000$
1000$ – 5000$
So, what will the 800$ and 1000$ participants choose? And what if the salary is not in the provided ranges?
8- Take Care Before You Share
Testing the survey and its outcomes by yourself and some close friends, colleagues, or family members and having their feedback on it would help catch any mistakes or ambiguities before sharing it with the participants.